I love the discovery of  under-the-radar, independent, indie brands whose products fulfill a seemingly intangible promise:  All-natural, truly effective product that genuinely reflects the purpose driven values of the founders.  Little Barn Apothecary, Oxalis Apothecary, and Poppy Austin are the brand that rose to the top of my list for the toners I was looking for, along with the appeal of the rest of the assortment. These niche brands tell a story and create a sense of community through their philosophy, unique voices, and ingredients.