Social media has made sharing ideas and creativity easier than ever, with innovative fashion bloggers taking the lead on communicating the art of their personal styles through beautifully formatted images, either tagged with the brand names or links to buy directly.   As consumers increasingly look to these Instagram stars to shop for "looks" rather than specific articles, the question is whether this phenomenon is inspiring people to try and create their own personal style, or is it just further feeding "fast fashion" by facilitating on line purchasing and rapid trend proliferation?

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