dry shampoo — %i — All in Well-Being |Beauty|Style

The Top 5 Prestige Dry Shampoos by Brand Positioning including “ECO LUXE”

Sephora is doing a great job at providing such a broad range of brand positioning with the “best of” of such a niche product segment. My only complaint is the lack of accessibility to test the 100% natural products only available on line. This a growing segment- ESPECIALLY for the dry shampoo segment where the chemicals have a potentially higher impact and the where the consumer aversion towards chemicals is intensifying..

haircare, all natural beauty, brand segmentation, BeautyMelica MontiMay 12, 2017eco-luxe, sephora, dry shampoo, rahua, moroccan oil, Bumble & Bumble, Oribe, Green & Gorgeous, Klorane, Amika, aluminum starch Comment

The Explosion of Dry Shampoo Launches- Trend Watch UK, Are the Brits ahead of the Trend Because of More Effective Social Media Marketing?

UK bloggers were found to be far more commercially successful than others across Europe. The study was conducted by IPREX using a Pan-Regional “Blogbarometer” and found that 93% of bloggers in the UK had been contacted for PR and marketing purposes, compared to just 68% in Europe. And, 49% of UK bloggers earned revenue from blogging versus 16% in Europe, and only 9% in the US.

haircare, social media marketing, BeautyMelica MontiApril 21, 2017bloggers, dry shampoo, launch frenzy, sephoraComment