Is the activated charcoal craze worth all the hype? Or is it mostly linked to the intrigue of the weirdness factor? For beauty products the answer is YES, if combined with the right ingredients activated charcoal can meet specific skin and scalp needs BEAUTIFULLY. When I noticed I had accumulated more than 3 charcoal + botanical beauty products on my bathroom counter, I realized a theme was born- so here is the 411 on some fabulous products and a new initiative by Sephora to promote green cosmetics called “Clean at Sephora”
Read MoreSephora is doing a great job at providing such a broad range of brand positioning with the “best of” of such a niche product segment. My only complaint is the lack of accessibility to test the 100% natural products only available on line. This a growing segment- ESPECIALLY for the dry shampoo segment where the chemicals have a potentially higher impact and the where the consumer aversion towards chemicals is intensifying..
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