sephora — %i — All in Well-Being |Beauty|Style

Activated Charcoal + Botanicals: A Stellar Combo for Healthy Skin, Scalp & Hair

Is the activated charcoal craze worth all the hype? Or is it mostly linked to the intrigue of the weirdness factor? For beauty products the answer is YES, if combined with the right ingredients activated charcoal can meet specific skin and scalp needs BEAUTIFULLY. When I noticed I had accumulated more than 3 charcoal + botanical beauty products on my bathroom counter, I realized a theme was born- so here is the 411 on some fabulous products and a new initiative by Sephora to promote green cosmetics called “Clean at Sephora”

The Top 5 Prestige Dry Shampoos by Brand Positioning including “ECO LUXE”

Sephora is doing a great job at providing such a broad range of brand positioning with the “best of” of such a niche product segment. My only complaint is the lack of accessibility to test the 100% natural products only available on line. This a growing segment- ESPECIALLY for the dry shampoo segment where the chemicals have a potentially higher impact and the where the consumer aversion towards chemicals is intensifying..

The Explosion of Dry Shampoo Launches- Trend Watch UK, Are the Brits ahead of the Trend Because of More Effective Social Media Marketing?

UK bloggers were found to be far more commercially successful than others across Europe. The study was conducted by IPREX using a Pan-Regional “Blogbarometer” and found that 93% of bloggers in the UK had been contacted for PR and marketing purposes, compared to just 68% in Europe. And, 49% of UK bloggers earned revenue from blogging versus 16% in Europe, and only 9% in the US.